Mobile-Banking Services and Performance of Selected Micro and Small Scale Enterprises in Kericho County

Abstract

This study sought to establish the effect of M-banking services on the performance of Micro and small scale enterprises in Kericho County. The study specifically focused on the effect of M-payment services, mobile borrowing services, mobile savings services and mobile money transfer services on the performance of selected Micro and small scale enterprises in Kericho County. The design utilized in the study was descriptive research design. The target population for this research was all the MSEs in all the sub counties within Kericho County. The county has a total of 1526 registered MSEs which was the total population of the study. In this study, 10% of the population was applied hence the sample was 153 MSEs which were distributed proportionally. The study targeted the owner of these MSEs hence the number of respondents was 153. The findings of the study indicated that mobile banking services positively and significantly influenced performance of MSEs in Kericho County. The study recommends that to improve the performance of MSEs in Kericho County, there is need for the MSEs to use mobile banking services to make payments of bills, payment of suppliers, access personalized alerts on transactions and purchase of goods. The study also recommends the MSEs in Kericho County to adopt use of mobile banking services to make savings.

Keywords: MSEs, Kericho County, M-banking services, Performance